GraceGmedia2019

Character - Neo - Emmet  morpheus - Vitruvius  Trinity - Wyldstyle  Agent smith - Good cop/ Bad cop  Narrative - chosen one  Themes - colour overlays  Postmodernism-   a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterised  by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories. Postmodernism films often contain the following characteristics : challenge genre conventions: might be a mixture of many genres; challenge typical character roles etc.   Pastiche: imitates other text, humorous take on society/ culture  Hyper- reality: makes the audience aware that they are watching a movie  We are now living in a post-postmodernism society because most people spend their time online than the real world like th...

http://en.gameslol.net/the-lego-movie-glue-escape-racing-605.html The sets are very similar  same colours and characters  lets you be the character  shows bits about the narrative  

CAST-   Pratt - Emmet   Arnett - Batman   Banks - Wyldstyle   Ferrell  - president business  C harlie Day - Benny   M organ Freeman - vitruvius   L iam Neeson - Bad cop/ Good cop    Nick Offerman - Metalbeard  Alison Brie - Unikitty 

L/O - To identify the target audience using demographics & psychographics  Demographics -   statistical data relating to the population and particular groups within it. Psychographics - t he study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. The movie targets a family audience. That could be split into the following three groups:  Young kids who play with Lego  Parents who played with it when they were young too Young adult cinema-goers  The film appeals to both genders this is because boys like action, Western and girls like romance and    --Demographics -- Age - Kids aged 3 to 12 - as well as teenagers to parents, evan grandparents  Gender - Both genders (female + male) Race - (Their was a couple of black people how was a voice for a Lego character) Primarily white english and 2 to 3 black voices.  Location...

L/O - to explore marketing & promotion of The Lego movie; to link the methods to the target audience.  different ways of promoting a film -  Posters Trailers  Social media  Make a teaser poster + trailer  Theatrical trailer + poster  Computer game box  Lego toy box  Mcdonalds happy meals  Radio stations  Billboards On side of a bus Website  Twitter Range of school supplies  17 Lego World sets  16 Collectable mini figures  Stickers & activity books  had events where stuff was going on -Synergy is the simultaneous (at the same time) release of different products to boost both. -Synergy can be used most often by bigger companies as the different elements then work together to promote linked products across different media   Promotion examples - Each week in January 2014, a new character poster was released  Lego stores scheduled linked eve...

Intertextuality (Inter-text-uality) -  the relationship between texts, especially literary ones. starbucks  batman  1984 novel cameras cover green lantern  wonder women  matrix  octan  computer game starting romantic the old west barbie friends shakespeare medusa yeti taco bell lighting intertextuality yellow old west red syfy lord of the rings millhouse simpsons cleo patra superman dracular michelango teenage mutant ninja turtles nba unikitty good cop & bad cop tetris harry potter gandalf robin hood the flash lady liberty cp3po hans solo chewbacca a old man dying( gandalf the grey, balrog ) practice question - how does the lego movie use intertextuality to represent different people in the target audience ? The Lego move uses intertextuality to represent different members of the family target audience. the film is rated U which connotes the primary target audience is younger childr...