GraceGmedia2019

the study of music videos covers the influence of social/ cultural contexts and two areas of the theoretical framework - media language and representation - plus following two specific topics from media audiences the ways in which audience may interpret the same media products very differently and how these differences may reflect both social and individual differences the ways in which people's media practices are connected to their identity, including their sense of actual and desired self.  Wheatus - narrative and performance Avil Lavigne - performance plus some narrative  media language in the set video this includes camerawork- e.g distinctive shot/camera movement, handheld v controlled, monochrome v colour  editing e.g editing pace, effects, distinctive juxtaposition  minse-en-scene- e.g use of settings/location , lighting, costume, performance soundtrack - use of diegetic sound or silence  narrative - e.g montage ot linear narrat...

Explain one way in which music videos use media language to differ from each other. refer to one example of contrasting media language in two music videos you have studied to support your answer. Music videos use media language such as the use of camera angles, colours and characters to create different effect's to fit the meaning of the song and the musicians image that would relate to their target audience. Music videos use media language in a variety of ways to represent and attract target audience. In the case of my case studies skater boy and teenage dirtbag the target audience is similar as both aim at 13-24 year olds. However skater boy aims at a indie alternative skater audience but teenage dirtbag aims for a more mainstream audience. Sk8er boi and teenage dirtbag both have similarities and differences thought out their music videos. Sk8er boy has more of a rebellious theme, where as Teenage dirtbag has a more stereotype theme when using the average american love story. ...

Stage 1-  There was a relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics Stage 2-  Seeing the sounds- the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music. Stage 3- Genre- related style and iconography present. Stage 4- multiple close-ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image. Voyeurisim (keyword) Where in your music video are they trying to show you that the artist or someone in it is good looking/attractive. And encouraging you to see their desirable qualities. Stage 5- intertextual references to other media texts may be present especially in humorous videos. Not uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text. Use of famous actors, models, or videos mimicking films or television.

Music videos are comprised of three types of image - Performance clips - simple and direct Conceptual clips - further broken down into Narrative and Artistic  In the majority of the videos they are combined Performance clips - is a video that shows the vocalist(s) in one or more settings, such as the recording studio or on-stage at a concert. Narrative clips - Have a visual story that is easy to follow. A pure narrative clip contains no lip-synchronised singing. The story is an idea, a "concept", hence conceptual. the narrative usually relates to the song in someway, albeit subtle at times. Artistic clips - Music videos use artistic elements to enhance the overall piece. some are purely artistic since they show sequences with no obvious narrative and no singing. they can be described as artistic since they purposefully manipulate images but don't tell any sort of story. purely artistic videos are more common in electronic or experimental videos Artistic perfo...

LO - To investigate the ways in which the media represents gender. Stereotypically male characteristics Stereotypically female characteristics Strength courage independence leadership assertiveness hi

LO- To explore media terminology used to analyse exam texts. Camerawork - establishing shots - a shot is filmmaking or television that sets up the context for the scene ahead, designed to inform the audience where the action will be taking place. shows relationship between people and objects, and establishes the scenes geography   low angle, high angle, canted angle or aerial shots - ( low angle ) a shot from a camera angle positioned low on a vertical axis, anywhere below the eye line, looking up. ( high angle ) where the camera looks down on the subject, can make the subject seem powerless. ( canted angle ) camera angle that is deliberately slanted to one side. ( aerial angle ) shots taken from an elevated vantage point, gives viewers a deeper understanding of what is happening below.  elaborate camera movement such as tracks, steadicam or crane shots - ( tracks ) any shots that the camera follows backwards, forwards or moves along the subject being recorded. (...

Questions  1) say which pair you are following  2)answer the following questions about both your chosen videos -  name of artist / group  name of song  genre date song was released in the uk  what song is it about  type of music video  describe what happens in the video  who features in the video  normally, the artist/group is represented as (get images of mag covers/ album covers etc) in the video, the artist/group is represented as  3) adda link to the lyrics for each song  Answers  sk8er boi - Avril Lavigne  and teenage dirtbag - Wheatus  name of artist / group -Avril Lavigne  name of song -Sk8er Boi genre -pop/indie date song was released in the uk -27th August 2002  what song is it about - a skater boy and a rich girl  type of music video -story/performance  describe what happens in the video - group of skater kids, skate board, in the street singing t...