Music videos Theory

Music videos are comprised of three types of image -

• Performance clips - simple and direct
• Conceptual clips - further broken down into Narrative and Artistic 

In the majority of the videos they are combined

Performance clips - is a video that shows the vocalist(s) in one or more settings, such as the recording studio or on-stage at a concert.
Narrative clips - Have a visual story that is easy to follow. A pure narrative clip contains no lip-synchronised singing. The story is an idea, a "concept", hence conceptual. the narrative usually relates to the song in someway, albeit subtle at times.
Artistic clips - Music videos use artistic elements to enhance the overall piece. some are purely artistic since they show sequences with no obvious narrative and no singing. they can be described as artistic since they purposefully manipulate images but don't tell any sort of story. purely artistic videos are more common in electronic or experimental videos
Artistic performance video - A performance video which is heavily artistic.

Analysis of Apeshit - 

what can you say about how the song's meaning & lyrics have been explored in the video (predominantly thought the editing)?

• they are portrayed as very wealthy and royal with them standing at the top of the stairs with people in matching clothes laid down across the stairs.
• heavily artistic as it was shown in a art gallery, with colourful clothing.
• used artistic elements that enhance the overall piece.