GraceGmedia2019

Explain how the lego movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not.  The lego movie broke boundaries with branded by having a very good idea of creating a different way to advertise this way putting all a lego advert of ITV. This helped the promotion of the Lego movie , on a channel which would allow them to maximise our message to the core target audience (families with young children). They used 4 familiar and modern uk television ads - British heart foundation , confused.com , BT and premier inn that were recreated in frame by frame and brick by brick in lego to announce its going to be out soon.  To ensure that the break felt as much like real-life had been turned into Lego as much as it possibly can, they made sure to use 4 ads that were all live/recent campaigns and not to remakes of classic ads of previous years. They made sure their was a link between the ...

Denotation -  the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. Connotation - a n idea or feeling which a word invokes for a person in addition to its literal or primary meaning.   Game cover + Film Denotation - colour pallet  -dark contrasts the evil. -light contrasts the good.   -colours in the bottom right (like green red and blue)     connotation Syfy genre  -colours in the top left (like red and yellow)                    connotation action genre  -colours in the top right (like black grey and blue)          connotation thriller genre   -uses many different colours to show the genres used in the game and movie  - blue and bright colours represent the hero and good people  -red and dark colours represent the villain and the bad guys  Connotations - -post...