Lego Movie + Video Game Poster campaign

Denotation - the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

Connotation - an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

 

Game cover + Film

Denotation -

colour pallet 
-dark contrasts the evil.
-light contrasts the good. 
-colours in the bottom right (like green red and blue)   connotation Syfy genre 
-colours in the top left (like red and yellow)                  connotation action genre 
-colours in the top right (like black grey and blue)        connotation thriller genre  
-uses many different colours to show the genres used in the game and movie 
- blue and bright colours represent the hero and good people 
-red and dark colours represent the villain and the bad guys 

Connotations -

-poster is in 3D implying the lego bricks which are 3D popping out.

-bad guy towering over the people with dark colours to show he is evil.

-multiple genres in the film e.g action, Western, syfy.... 

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film posters are released at different times and contain different information - just like the trailers 

Teaser posters come out first then a theatrical poster comes out second with much more information and dates the film would come out 

Movies with small budgets only have one teaser posters as they don't have enough money to make more. 

Teaser poster 

Tag line - home is calling 

colour palette represents the type of film - as aqua and its about under the sea 

Title - Aquaman 

Striking image - Aquaman surrounded by sharks 

When/ How - coming soon 

theatrical 

                   

Colour palette represents type of film

Tag line - home is coming 

when/how - December 21