Lego Movie Target Audience

L/O - To identify the target audience using demographics & psychographics 

Demographics - statistical data relating to the population and particular groups within it.

Psychographics - the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.


The movie targets a family audience.
That could be split into the following three groups: 

• Young kids who play with Lego 
• Parents who played with it when they were young too
• Young adult cinema-goers 

The film appeals to both genders this is because boys like action, Western and girls like romance and  

--Demographics --

Age - Kids aged 3 to 12 - as well as teenagers to parents, evan grandparents 

Gender - Both genders (female + male)

Race - (Their was a couple of black people how was a voice for a Lego character) Primarily white english and 2 to 3 black voices. 

Location - Its was originally created in Denmark. but was realised is many countries like.... USA, Denmark, Australia, English and worldwide.   

Social class - A main stream audience is lower class to middle class 

--Psychographics--

Personality - people that like action, comedy, weird, romance and syfy 

Values - traditional values of becoming a hero, getting a job. 

Attitudes - positive attitudes as they are going to watch a comedy/action Lego film. 

Interests - Lego, anything popular in this time all the most famous characters, action, comedy, etc....films 

Lifestyles - have the money and like to watch TV and films for enjoyment representing the character (Western, average american guy) 

Psychographics -