Lego Movie Marketing

L/O - to explore marketing & promotion of The Lego movie; to link the methods to the target audience. 


different ways of promoting a film - 

• Posters
• Trailers 
• Social media 
• Make a teaser poster + trailer 
• Theatrical trailer + poster 
• Computer game box 
• Lego toy box 
• Mcdonalds happy meals 
• Radio stations 
• Billboards
• On side of a bus
• Website 
• Twitter
• Range of school supplies 
• 17 Lego World sets 
• 16 Collectable mini figures 
• Stickers & activity books 
• had events where stuff was going on

-Synergy is the simultaneous (at the same time) release of different products to boost both.

-Synergy can be used most often by bigger companies as the different elements then work

together to promote linked products across different media  

Promotion examples -

• Each week in January 2014, a new character poster was released 
• Lego stores scheduled linked events 
• Free accessory packs were available in stores after building creative models in-stores
• Video game release on 4th February
• On 7th February, McDonalds released collectible 3D cups with happy meals 
• A website enabled fans to make versions of themselves 

Horizontal - the parent company owns multiple companies at the same stage of the film industry. A smaller company. Owned by the parent is a subsidiary. 

Vertical - The parent company owns multiple companies across different stages of the film industry.