Yr 10 Radio and Audience Theory
Audience pleasure-
Aesthetic pleasure- the appreciation of experiencing something beautiful. it could be the pleasure of listing to music perfectly matched to visual images in a film or video.
Cerebral pleasures- the intellectual satisfaction that may come, for example solving the problems set by a video game or following a perfectly constructed narrative.
Visceral pleasures- these are of the body more than mind;the sort of thing that makes the hairs on the back of your neck stand up or makes you want to punch the air. Representations of revenge, triumph, horror,'come-uppance', violence or sex all provide visceral pleasures.
Voyeuristic pleasures- the satisfaction drawn from spying, prying or knowing something unknown to others.Audiences are often positioned as voyeurs, for example, when we discover intimate secrets of a character in a drama.
Vicarious pleasures- the pleasure enjoyed at second hand through the experiences of others. In sport, we can identify with the skills and triumphs of competitors. As above, dramas often position the audience to share the experiences and feelings of a character.
Catharsis- this is the idea that our own pent up motions can be relieved by experiences like witnessing drama or music. Crying at the romantic comedy or enjoying the violent destruction of a villain would be cathartic.
Use and gratification theory
Use and gratification theory as developed by Blulmer and Katz suggest that media users play an active role in choosing and using the media. Bulmer and Katz believed that the user seeks out the media source that best fulfils their needs.
The uses and gratifications theory assumes the audience choose what it wants to watch for five different reasons.
Information and education- the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries.
Entertainment- viewers watch programmes for enjoyment
Personal identity- viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their values.
Escapism- computer games and action films let viewers escape their real lives and imagine themselves in those situations.
Explain some reasons why might some people listen to the radio? Refer to the uses and gratifications theory in your answer(8)
Some reasons why people might listen to the radio is to get information on things that are happening, and listen to some new or popular songs. As well as it keeps us in touch with what is happening in the outside world. For example during the corona virus, as people have to stay in and social distance themselves from others so the radio connects us.
Explain some of the threats facing the radio industry and how the industry is responding to these threats(12)
Dyer's Utopian soloutions theory
Dyer suggests that the media fulfils our needs and compensates for what we are lacking in our own lives. E.G. An exhausted office worker might watch lots of TV dramas where the hero denotes immense energy when battling villains; a lonely person might watch soap operas to gain a sense of community etc.
There are 5 solutions that consuming media texts can offer us:
Q- what does radio as a media form offer audiences?
It offers a chance for the audience to get information about what is happening in the world, a chance to relax and listen to music and news.
Q- What did radio one in 1967 offers its audiences?
Q-whats does apple beats radio offer its audience?
Q-how has technology changed the gratifications on offer to audiences?
Q-do you think radio will still exist in 10 years time? Explain why.
Aesthetic pleasure- the appreciation of experiencing something beautiful. it could be the pleasure of listing to music perfectly matched to visual images in a film or video.
Cerebral pleasures- the intellectual satisfaction that may come, for example solving the problems set by a video game or following a perfectly constructed narrative.
Visceral pleasures- these are of the body more than mind;the sort of thing that makes the hairs on the back of your neck stand up or makes you want to punch the air. Representations of revenge, triumph, horror,'come-uppance', violence or sex all provide visceral pleasures.
Voyeuristic pleasures- the satisfaction drawn from spying, prying or knowing something unknown to others.Audiences are often positioned as voyeurs, for example, when we discover intimate secrets of a character in a drama.
Vicarious pleasures- the pleasure enjoyed at second hand through the experiences of others. In sport, we can identify with the skills and triumphs of competitors. As above, dramas often position the audience to share the experiences and feelings of a character.
Catharsis- this is the idea that our own pent up motions can be relieved by experiences like witnessing drama or music. Crying at the romantic comedy or enjoying the violent destruction of a villain would be cathartic.
Use and gratification theory
Use and gratification theory as developed by Blulmer and Katz suggest that media users play an active role in choosing and using the media. Bulmer and Katz believed that the user seeks out the media source that best fulfils their needs.
The uses and gratifications theory assumes the audience choose what it wants to watch for five different reasons.
Information and education- the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries.
Entertainment- viewers watch programmes for enjoyment
Personal identity- viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their values.
Escapism- computer games and action films let viewers escape their real lives and imagine themselves in those situations.
Explain some reasons why might some people listen to the radio? Refer to the uses and gratifications theory in your answer(8)
Some reasons why people might listen to the radio is to get information on things that are happening, and listen to some new or popular songs. As well as it keeps us in touch with what is happening in the outside world. For example during the corona virus, as people have to stay in and social distance themselves from others so the radio connects us.
Explain some of the threats facing the radio industry and how the industry is responding to these threats(12)
Dyer's Utopian soloutions theory
Dyer suggests that the media fulfils our needs and compensates for what we are lacking in our own lives. E.G. An exhausted office worker might watch lots of TV dramas where the hero denotes immense energy when battling villains; a lonely person might watch soap operas to gain a sense of community etc.
There are 5 solutions that consuming media texts can offer us:
- Transparency - Finding out what is really happening, seeing behind the scenes, seeing into hidden or private places
- Energy - Seeing people involved in energetic activities, including sports
- Intensity - The emotional drama and excitement of conflict; arguments, tension & suspense,life & death situations.
- Community - Working as a team, having a group of friends; 'people' who need you
- Abundance - The plentiful supply of money or material goods like clothes, technology, cars etc.
Q- what does radio as a media form offer audiences?
It offers a chance for the audience to get information about what is happening in the world, a chance to relax and listen to music and news.
Q- What did radio one in 1967 offers its audiences?
Q-whats does apple beats radio offer its audience?
Q-how has technology changed the gratifications on offer to audiences?
Q-do you think radio will still exist in 10 years time? Explain why.
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