Radio 1 Live Lounge (Case Studies)

• Released on 16th October 2006
• Target audience 15-29
• Radio 1 live lounge is a collection of live tracks played on Jo Whiley's radio 1 show. it consists of both covers and the band's own songs. the album has sold 935,687 copies as of October 2014.
• Radio 1 introduced live lounge after the internet became popular to listen to music which meant radio 1 lost customers. they introduced live lounge to regain customers 
• On BBC, Iplayer, Deezer and Iplayer radio app 
• Known for artists covering other artists. 

Harry styles

• English singer, songwriter and actor 
• His career started in 2010 when he joined The X factor. He was eliminated early on but was brought back to for the boy band One Direction.
• Born on 1 February 1994 Redditch 
• He is 25 years old 
• Net worth - £58 million 
• Available on Youtube, Spotify, Deezer, Google play music and Tuneln 
• Genre - Soft rock, Folk music, Pop music, Rock and Britpop 
• One direction 
• British 

Target audience - target audience X factor fans ( mass mainstream audience appeal )

                          - teenage girls 

                          - British audience 

Harry styles has been known for his love of old school, classic rock.    

Surprised most when he decided to cover a classic band called fleetwood mac. preforming the chain from the album rumours. 

he produced a song that is well known by young audiences for a soundtrack of Guardians of the galaxy 2. The track showed immense vocal talents and surprised many labelled him as classic 'Boybander' from his one direction career.

Explain how and why producers of the radio programmes target audience target different audience. refers to the radio 1 live lounge to support your answer. 


Radio 1 Live Lounge started on 16th October 2006. Live Lounge was introduced after the internet became popular to listen to music causing Radio 1 to lose customers, so they introduced Live Lounge to regain lost audience/ customers. the target audience focuses around the ages of 15 to 29. It is a collection of live tracks (covers and the band's own songs) played on Jo Whiley's Radio 1 Show. Also the album has sold 935,687 copies. It is on BBC, Iplayer, Deezer and Iplayer Radio App.

This allows people of all ages to listen and watch mainstream and niche programming, like classic, folk, rock, pop, country, or try and target a specific audience.

For example Harry Styles cover he played live on Radio 1 Live Lounge, he played The Chain (Fleetwood Mac cover). Harry Styles has a large audience as his career started on The X factor, however he was eliminated early on but was brought back to join a boy band called One Direction. Since it was mainstream he would have some fans as they might have liked his voice, teenage girls and British fans as it was from England.


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Learning Objective -
to research the radio industry and BBC radio 1

In the united kingdom, the term ' public service broadcasting ' refers to broadcasting intended for public benefits rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.

• How many national radio stations do the BBC operate? what are they and how are they different in terms of content and audience?

They run eleven national.

• How many regional radio stations do they operate? 

A list of the forty local radio stations by region.

• How are they funded?

By TV licence, also commercial income 

• Who is the direct competition to PSB radio?

• Name 5 different commercial radio stations are their target audience?

Absolute radio - 30 plus 

kiss fm - 15-34

captain London - 16-34

virgin radio - 24-44

captain XTRA - 15-25

• What different ways can people listen to BBC Radio 1?

in their car, on their phone, through the tv and on a actual radio. (most electronic device)

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Learning Objectives -

To explore how BBC radio 1 meets its PSB remits and meets the needs of its target audience. 

To radio 1 audience is clearly addressed by presenters that are close to the age of their main listeners demographic of 15-29 ( though radio 1 presenters themselves will always tend to be aged towards and the upper end of this age range or slightly older) Targeting a young audience, the language of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop-culture. 

BBC radio : Remit

• The remit of radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. its target audience is 15-29 year olds and it should also provide some programming for younger teenagers. 
• it should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. news, documentaries and advice campaigns should cover areas of relevance to young adults.

Representations :

• The artist 
• The show and its format
• Radio 1 
• The presenter

Media language : 

• Colour palette 
• Images used 
• Branding
• Logos 
• Graphics 
• Content

How have they met the remit to entertain and engage a broad range of young listeners, support emerging uk artists and provide a platform for live music?

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Convergence - 
Media convergence is a term that can refer to the merging of previously distinct media technologies and media forms due to digitisation and computer networking. 

Convergence allows for interactive participation. 
The audience is given a choice of how they consume media.

BBC : The live lounge can be accessed via the commercial platform of Vevo.

• what are the advantage is there for (1) the BBC (2) Vevo or (3) the audience? 

The advantages for the BBC is that the BBC's radio station can be accessed in more places than one.
This allows more people to be able to listen the way they prefer, so increases sales of the live lounge making the BBC's radio 1 more money. As well as Vevo is more popular therefor more advertisement and a wider audience of people who uses vevo. Therefor expanding radio 1's platform overall making them more popular.

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Regulation -

Learning Objectives
To explore how the BBC is regulated 
The radio industry is regulated by Ofcom, who also covers the TV industry. Ofcom's duty is to examine complaints made against radio stations, to determine if the broadcasting code has been breached.
Ofcom exists to ensure the broadcasting code is being upheld and that listeners are protected from harmful or offensive material, unfair treatment and loss of privacy.  
Ofcom's role 

• Ensuring the optimal use of the electro-magnetic spectrum 
• Ensuring that a wide range of electronic communications services - including high speed data services - is available throughout the united kingdom
• Ensuring a wide range of TV and radio services of high quality and wide appeal 
• Maintaining plurality in the provision of broadcasting
• Applying adequate protection for audiences against against offensive or harmful material 
• Applying adequate protection for audiences against unfairness or the infringement of privacy 

Plurality - a) ensuring there is a diversity of viewpoints available and consumed across and within media enterprises and b) preventing any one media owner or voice having too much influence over public opinions and the political agenda.

Protection of under 18s -

• Material that might seriously impair the physical, metal or moral development of people under eighteen must not be broadcasting.
• In the provision of services, broadcasters must take all responsible steps to protect people under eighteen.
• Children must also be protected in the form of appropriate scheduling ensuring that they are not privy to material that is unsuitable for them.

Definition of children : in this context children is taken to mean under the age of 15