Mojo case study
Bauer media
mojo target audience and institution facts
institution - ???
distribution - Bauer media
genre - classic and modern rock, folk, soul, country to reggae
target audience - rock lovers
age - around 35 years
genders - female and male
nationality - english and American
music interests - music experts that like a magazine of high brand values and integrity.
Fleetwood Mac -
target audience
age - around 40 years old
gender - both male and female
nationality - British & American
music interests - classic rock
Fleetwood Mac are a British-American rock band, formed in London in 1967. They have sold more than 120 million records worldwide, making them one of the world's best-selling bands. Fleetwood Mac was founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer. Bassist John McVie completed the lineup for their self-titled debut album. Danny Kirwan joined as a third guitarist in 1968
monochrome
This example of mojo magazines is featuring Fleetwood Mac, this shows that the target audience is mostly male as it has used a masculine masthead that is bold and uses the colours white and grey. It also shows that this is for the old generation as it has used monochrome as it only uses a small pallet of grey, white and yellow. it also appeals to the older generation as it has a simple layout so it wont hurt there eyes.
mojo target audience and institution facts
institution - ???
distribution - Bauer media
genre - classic and modern rock, folk, soul, country to reggae
target audience - rock lovers
age - around 35 years
genders - female and male
nationality - english and American
music interests - music experts that like a magazine of high brand values and integrity.
Fleetwood Mac -
target audience
age - around 40 years old
gender - both male and female
nationality - British & American
music interests - classic rock
Fleetwood Mac are a British-American rock band, formed in London in 1967. They have sold more than 120 million records worldwide, making them one of the world's best-selling bands. Fleetwood Mac was founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer. Bassist John McVie completed the lineup for their self-titled debut album. Danny Kirwan joined as a third guitarist in 1968
monochrome
This example of mojo magazines is featuring Fleetwood Mac, this shows that the target audience is mostly male as it has used a masculine masthead that is bold and uses the colours white and grey. It also shows that this is for the old generation as it has used monochrome as it only uses a small pallet of grey, white and yellow. it also appeals to the older generation as it has a simple layout so it wont hurt there eyes.
N.B. Institution is Bauer Media (institution means the company that distributes/produces the product.
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